Many organizations are spending a fortune to help predict the future for them and their surroundings. Having a competitive position and sustainable growth requires such investments. As obvious as this seems, in our innovation work at The DeSai Group, we find most organizations lack the art and the discipline to do this well. Most organizations rely on expensive research from outside, or rely on a more recent trend such as “Voice of The Customer” to help predict the future. Most organizations follow the same basic research and analytical resources (such as McKenzie, or Gartner Group, or IDC, etc.) as if that was the only truth to the future. I am not saying these resources and the reports they generate are of no value - on the contrary. They have value, but it is not enough. In fact, it might create negative patterns and limit your window to the future. Most leaders have relegated the tough task of predicting the future to someone else. That is poor leadership. That is not being innovative and lacks true sponsorship for innovation.