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Innovation requires "Corporate Freaks"

  
  
  
  

In today's crisis we need out of the box thinking to move ahead. Looking at the past on how we got this horrific financial melt down is critical. Everyone is asking how are we going to get out of this mess? Who is going lead us out? Who will rise as the leader? Will it me the world bank? National Treasury Leaders? McCain? Obama? Or will it be the (God forbid) "W"?
 
To get out of this mess, every business is going to have to become more innovative and drive new ideas to the market. Harvesting on old ideas and incremental thinking is going to kill you sooner then you think. So, what will you need to do first?
 
Hire some 'freaks'. Yes, you heard me! Hire 'freaks' to shake up your organizational culture.
 
Here is what Tom Peters (http://www.tompeters.com/) says about freaks:
 
Why Do I love Freaks? - By Tom Peters:

(1) Because when Anything Interesting happens … it was a freak who did it. (Period.)

(2) Freaks are fun. (Freaks are also a pain.) (Freaks are never boring.)

(3) We need freaks. Especially in freaky times. (Hint: These are freaky times, for you & me & the [fill in whoever you want here]....)

(4) A critical mass of freaks-in-our-midst automatically make us-who-are-not-so-freaky at least somewhat more freaky. (Which is a Good Thing in freaky times—see immediately above.)

(5) Freaks are the only (ONLY) ones who succeed—as in, make it into the history books.

(6) Freaks keep us from falling into ruts. (If we listen to them.) (We seldom listen to them.) (Which is why most of us—and our organizations—are in ruts. Make that chasms.)
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Tom is one heck of a communicator, isn't he? Most people in corporations are 'most people' and not 'freaks'. If we had 'freaks' as per Tom, our corporations would not have been normalized to the level of greed, manipulation, selfishness, and chaos that has resulted into a global financial meltdown.

Feel free to view a short clip of Tom Peters speaking on Innovation by clicking here

CEO Bottom-line: Go hire some 'freaks' and fire all the 'ruts' that got you in this mess.
 
-Jatin

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