Thinking
Without
Thinking
Blink,
by
Malcolm
Caldwell,
is
a
terrific
find
for
learning
and
development
professionals.
It
details
another
side
of
how
new
information
is
processed
and
how
very
quickly
we
comprehend
and
act
on
new
information.
While
Blink
does
not
attempt
to
alter
current
instructional
design
methodology,
it
does
provide
new
ways
to
engage
learners
and
improve
the
value
of
learning
we
deliver.
Blink
proposes
that
there
are
three
key
aspects
to
understanding
and
leveraging
what
occurs
in
the
first
few
seconds
of
exposure
to
something
new:
Fast
and
Frugal
–
Our
brains
process
new
information
and
experiences
very
quickly.
Then
we
perform
a
series
of
instant
calculations.
And
then
we
“feel”
something.
All
of
this
takes
place
before
any
conscious
thought
takes
place.
Internal
Computer
–
The
part
of
our
brain
that
performs
these
rapid
actions
is
called
our
adaptive
unconscious.
It’s
what
immediately
senses
danger
and
causes
instant
reaction.
A
Different
and
Better
World
–
Once
we
understand
these
instant
assessments,
we
need
to
actively
leverage
their
significant
value.
We
are
trained
to
use
intellect,
analysis,
deduction,
and
logic
to
make
decisions.
Recognizing
the
value
of
our
instant
assessments
and
appropriately
applying
the
results
opens
up
whole
new
approaches
to
how
we
work.
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