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Volume 4, Issue 10-October, 2006  
   

Boomers Pave the Way for Gen X

The trend for employees these days is finding job satisfaction, and this trend is going to continue. The baby boomers are reaching an age where they are evaluating their lives and searching for fulfillment. The Gen Xers that have entered and are about to enter the workforce are already on the same search. What does this mean to employers? How can employers direct a culture that will retain these workers?

The boomers, born between 1945 and 1965, are in the later stages of their careers or retiring. The Gen Xers, born between 1965 and 1985, are the ones coming in to take their place. Both these groups are looking at their careers as a way to bring meaning to their lives. The work matters, says Belssing White's Employee Engagement Report 2005, which indicates that the number one reason workers are staying with a company is because of the work itself. The work must have meaning for them.

According to Futurist and Demographer Kenneth W. Gronbach, there is a full 11 percent less of the Gen Xers. For every 10 jobs the Boomers leave behind, there will only be nine Gen Xers to fill them, says Gronbach in his book, Common Census. In addition, the Gen Xers can claim a 50 percent college graduation rate, compared to the 25 percent of the Boomers. What impact does this have for employers?

Employers are facing a generation that is educated and life-savvy enough to search out work that is meaningful to them, and be in such demand as to essentially become free agents. Employers that don't recognize this will see their workforce walking out the door; management included.

Employers need to foster an environment that focuses on the individuals. They need to pay close attention to matching workers passions, skills, and talent with the right position. Managers need training in life skills to provide an environment that is innovative, creative, and encourages communication. In return, the Gen Xers will bring dedication and excitement into the workplace.

By training present management to welcome the next generation of workers, they are more likely to stay. The training can also create a strong environment that will engage and keep the Gen Xers to fill the positions left open by the parting Boomers.

Resources
Common Census by Kenneth W. Gronbach:
http://www.kgcdirect.com/txt/new.html

Blessing White’s Employee Engagement Report 2005:
http://www.blessingwhite.com/content/reports/eesr2005.pdf



To learn more, please contact Jatin Desai
E-mail: jdesai@desai.com



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