300 House

Shelter is one of humanity's most basic needs. But a house is a luxury beyond the wildest dreams of most people in the developed world--leading to dangerous and unsanitary shantytowns, which compound the problems of poverty and disease. The $300 House Project, for which designers were asked to figure out a way to construct a simple house for $300 or less, aimed to solve this problem, by creating cheap and simple to build houses that could be built on a massive scale. The winners--judged by luminaries like Yves Behar and Umair Haque--were recently announced.

300 House Origins

The idea started with this simple napkin drawing of what a $300 house could look like (though wall-mounted tablet computers were unrealistic) and a challenge offered in a series of posts at the Harvard Business Review by Vijay Govindarajan and Christian Sarkar. The contest itself garnered 300 submissions and resulted in six winners, which will take the next step of actually prototyping their designs.

DVS

In its design, DVS envisions a simple house made of compressed earth blocks and a wooden frame. A corrugated metal roof is raised slightly from the house to provide air flow. What's more interesting than just the design for one $300 house is DVS' plan to build the houses together in compounds with a central courtyard, which is where activities like cooking and washing would take place.

ArchitectureCommons

The main focus of ArchitectureCommons's plan is not just a house, but a new economic system. By creating local cooperatives that make earthen bricks, AC believes the entire structure of the house could be manufactured for free. Maybe a sneaky way around the rules, but also a potentially game-changing innovation for poor communities in need of housing and industry.

Elsap11

The design of Elsap11's house involves a concrete base, and cardboard tubes impregnated with tar. A raised roof keeps away the elements but also allows for ventilation.

iLines

iLines envisions a series of houses centered around a central courtyard. Its design also uses earth-filled bags, supported by wood or bamboo. The roof can either be made of bags filled with a light-weight material or, in wetter climates, a combination of cardboard and scrap metal

PSouter

PStouters' design features a base made of bags of dirt (easily obtainable), topped with rows mesh cylinders filled with clay. The desin allows for the simple addition of extra sleeping areas or of a cooking porch, to keep cooking smoke outside the main house. For different climates, it can be insulated or have windows added for little extra cost.

Rogerio AA

Instead of filling bags with dirt, Rogerio Almeida's SuperAdobe project involves filling plastic tubing. The tubes can then be laid down to create the walls of a building. They can even be wrapped around in concentric circles to create a beehive effect, eliminating the need for a roof.

Here is another installment of what has been traveling through my desk. In the last Beyond Gravity #1 we looked at innovation examples related to design, a book, a Harvard Conference I went to, and much more. I hope you enjoy some of the mind-benders listed below. Feel free to send me your comments and enjoy!

1. Technology: 3D Models created by Cell Phones (Microsoft): Click here
2. Does God Exist?: Earth is smaller than an atom…the Human mind is insignificant…or is it? NASA’s March 7^th photo of the Sun is amazing.  You may want to put it as a favorite site! Click here
3. Big Thinking: If you understand Darwin’s Forgotten Theories you can discover solutions to just about every challenge in your personal and professional life… Click here
4. How to Fail Fast: Want to solve impossible problems faster? Learn to re-think your original problem itself. In most cases, the problem that seems impossible is not the problem you need to solve. Click here
5. Green Innovation: PepsiCo unveils 100% Plant based bottle: Click here
6. Product: Home in a Car by Swiss Room Box… Click here

7. Steelcase's Brilliant Workstation For Staging Virtual Meetings [Video] Click here

Following is a list of videos, blog posts and articles on going beyond “personal and organizational gravity”. Gravity is an invisible force holding us back when it comes to growth and innovation. We must go beyond that. Following are some items that I have enjoyed in the last couple of weeks and the latest posts at www.desai.com. I hope you enjoy them. 

1) Design: Very nice example of extraordinary furniture for small space.

2) Book: “Lateral Thinking” by Edward DeBono. Very nice and very popular. Worth having a copy if you are serious about facilitating workshops on creativity and team synergy.

3) Conference: Harvard Conference on India: - some great speakers, nice content, and one of our client company’s Chairman attending (Murugappa Group, Chennai, India). 

4) Hong-Kong: 330 Square feet Flat/Apartment transforms into 24 different eco-friendly rooms.

5) Free McKinsey Report: The urban world is shifting. Today only 600 urban centers generate about 60 percent of global GDP. While 600 cities will continue to account for the same share of global GDP in 2025, this group of 600 will have a very different membership. Over the next 15 years, the center of gravity of the urban world will move south and, even more decisively, east. 

6) Rural India: Rural communities create more innovations then you think.  

7) Personal Branding: Dan Schawbel is pretty good at marketing himself; as a brand. Do you want to become ‘the’ brand for your chosen area of expertise? Why not?. Here is what Dan has done…check his work at DanSchawbel.com and take a look at his community on Personal Branding Blog. 

1) Innovation arises from creativity.
2) Creativity is shaped by individual's engagement.
3) Engagement and commitment to one's work is directly linked to clarity of Personal Values and the Organizational Values of an institution one works for. 

Personal Values are molded based on one's Spiritual Integrity (alignment of thoughts, words, and actions). Spiritual Integrity is the expression of one's deep self-awareness of their inherent Human Values within. Human Values are the same in all human beings. One's ability to unearth the Human Values distinguishes one's moral compass vs. that of another - sometime called Character.

Therefore, if an organization wants to create a climate and culture innovation, best possible lasting solution is to help every employee and leader become more self-aware of who they are and what their personal values are. And I don't mean definition of personal values but the expression of those values; i.e. how do those values show up in their work? Their projects? Their email communications, etc.? This will allow everyone to 'tap into' the inner source where ideas to grow the business are sitting dormant.

Great Innovation Leaders figured this out long time ago - i.e. innovation arises from one's (or team's)deep passion for something much bigger then themselves.

-Jatin

Today's managers and leaders think of "creativity" rather than"creativeness". Our corporate culture has trained us to immediately think of results rather than seeking to be the kind of people who achieve them, which is little like putting the cart before the horse. We, too often, look for something which can be measured and therefore controlled. We use the word "Creativity" with the underlying intent that it can be a measurable quantity, whereas creativeness is not. It is a quality of the person.

Creativeness is something entirely natural, like the budding of a plant from a seed. Because it is natural, it cannot be forced to produce, commanded or demanded.

There are no recipes for creativeness. It happens in one's presence at the spur of a moment.

For organizations to compete for the critical "talent war" ahead of us, they must rethink cultivating creativity, but more importantly creating an environment for people to naturally bring out their latent creativeness -which exists in all human beings. Organizations who figure out how to do that will be able to attract and retain the best talent.

So how can one develop this competency of "creativeness" in day-to-day work?

Develop greater awareness of situations and problems, viewing them with bare attention. In this way they will be seen with clarity.

• Look at situations with sincerity and detachment (very hard to do). This means recognizing and admitting to yourself your own involvement.
• When you have observed the problem in this way, do not put it on one side, but bear it in mind for however long is necessary. Don't force to seek the solution- let it come to you.
• Take care to notice the intuitive signals, whatever these happen to be in your case. Eventually a solution will occur to you - anytime, anywhere.
• Look at the solution you have discovered with clear comprehension of purpose and suitability. Not all intuitive and creative ideas you get are necessarily right or practical.
• Validate its value if it was realized, shop it around, lens it from varieties of perspectives - customers, peers, leaders, suppliers, markets, etc.
• Finally, act on it. Ideas and solutions are of no use, if they are only confined to private realities.

Thanks,

-Jatin

Recommended books on creativity (accessible online):

- Handbook of creativity - Robert J. Sternberg

- Cracking Creativity: The secrets of Creative Genius - Michael Michalko

- Creativity: Unleashing the forces within - Osho

Knowing that the markets are very unforgiving and will always continue to be unfriendly, and that embracing innovation is not an option, the next logical question might be obvious. What must CEOs do to embrace innovation while managing the associated risk and overcoming the barriers?

First, answer lies in developing clear Innovation Mandate - a strategic statement that describes innovation in the context of your business, the value it promises to generate for growth and disciplined process by which to get there.

Innovation Mandate must be vividly clear for everyone in your organization; it must be concise to help drive alignment to business unit initiatives, and it must help articulate specific employee behaviors necessary at all levels for innovation climate to take root. When designed correctly, it is clearly linked and driven by the business strategy.

From our experience, keys to becoming innovative are highly dependent on your ability to address four critical barriers that are incumbent in most organizations. When not addressed together, the journey towards sustainability and value creation invites a higher risk of failure, potentially minimizing the results of innovation investments.

• The first barrier is that most organizations do not have the mindset to harvest ideas and manage those ideas.
• The second barrier is not recognizing and then not aligning the abundance of resources available to large organizations for investment in innovation.
• The third barrier is to recognize the sheer size of the human capital assets that are under-utilized and disengaged from an organization's creative capacity. 
• The fourth and final barrier relates to the broad product and delivery capabilities that large-scale organizations possess.

Of course, this is not the exhaustive list, but the primary list of obstacles that must be managed and mitigated so you can develop a proper framework for innovation within your firm.

To learn more about my firm's commitment to innovation and our work, please visit http://www.desai.com/ and also look at information on our Strategy-Driven Innovation framework.

In our work at The DeSai Group, we have observed that an organization can achieve sustainable growth through innovation by:

1. Having a clear strategic intent – a unique direction for the company that will generate a specific value (Top-Line, Bottom Line, or Other).
2. Value creation strategy – Depending on the value target, creating a vertical and horizontal organizational alignment for everyone to see themselves in the vision and mission is essential for future returns.
3. Developing deep insights – commercially savvy perceptions to help develop great ideas that can be ventured profitably. Without insights, organizations will predictably migrate to Commodity Island with other industry laggards.
4. Mobilizing strategically with discipline – vision, strategy, leadership, and ideas are all required for growth, but they don’t guarantee success until you execute with discipline.
5. Having high performing innovators – innovation can occur by having innovators who can generate real wealth and not just come up with great ideas. People who over-utilize resources and under-deliver value, cannot be called real innovators.
6. Selecting top-talent with optimum financial behaviors - or developing talent by creating self-awareness about what specific corrective actions executives can take to develop optimal behaviors.

As I have said before, organizations MUST begin to take innovation as a serious tool for survival.

Innovation is no longer a choice - should we or should we not. It is only about WHEN you choose to commit to it.

It is not a surprise that revenue growth is the primary driver of shareholder value and the number one challenge for every business sector around the world. Yet today, growth objectives for most industries are tempered by a continuing focus on cost containment.

For U.S. companies, after tremendous focus on "optimizing the bottom line" and losing the competitive edge to other parts of the world, it is time to reclaim the innovation edge. Only way to achieve this, is to point innovation activities to growing the Top-Line (revenue).

Revenue doesn't mean focus on product development alone. That isn't the sole answer either. For example, financial institutions looking for a competitive edge generally focus on product innovation, but most have little sustainable competitive advantage. Many new products never generate a profit. And those that do are often quickly copied by the competition – negating any long-term advantage. The result? Massive investment in product development, without a commensurate improvement in market share.

To achieve sustainable growth, companies must better integrate product innovation with process and service innovation – finding new ways to improve efficiency and customer service. That’s the kind of innovation customers want. And it’s the kind of innovation your competitors will find hard to duplicate. Yet some financial services companies have focused on product innovation for so long they don’t know how to innovate any other way.

Transforming a company into an innovative enterprise is a major challenge that generally requires new strategies, new tools and new behaviors – as well as a dedicated process for nurturing and commercializing good ideas. That deep commitment to innovation is the surest way to achieve meaningful and lasting differentiation.

Institutions with broad-based innovation capabilities enjoy higher customer satisfaction, greater loyalty, faster revenue growth, stronger earnings, and ultimately, dramatic lifts in investor returns.

Do you agree?

Did you see the movie Incoveniant Truth by Al Gore?

How do you 'power' the business and still fight the global warming (corporate intangible assets) inside of your business?

Does your business have the 'energy' to create peak performance?

What are you going to do when your 'internal natural resources(people)' run out (the door) caused by X-Gen middle management shortage and the Boomers leave for retirement?

Looking at the X-Gen and Y-Gen value systems, what "alternative resources" are you experimenting with to keep the G&A expenses low?

Most businesses have a huge 'climate' problem in their culture. Global Warming in a business culture is reality. Innovations to create Living Organizations fueled by creative energy from with-in, strong leadership at the top, and holistic corporate policy are sorely needed if we are to cope and compete in the new(but getting old fast) flat-world.

Here is brief Mega Story and my Purple Cow (Seth Godin expression-my American-Marketing Idol) solution. Ready? Here it goes:

Mega Story on Global Warming(GW):

1) A prerequisite for life on Earth, the greenhouse effect occurs when infrared radiation (heat) is retained within Earth's atmosphere.

2) Most of Sun's solar energy reaching the Earth is absorbed at the Earth's surface.

3) The warmed surface emits infrared radiation back up into the atmosphere and keeps us warm.

4) Like a blanket, atmospheric green house gases absorb and reradiate the heat in all directions, including back to earth.

5) Human activity has increased the green house gas in the atmosphere and thus at the amount of heat returned to the surface. In consequence, global temperatures have risen.

Mega Story on Global Warming Organizations(GWO):

1) A prerequisite for sustainable life of a company, the 'living' effect occurs when the cultural fabric of any organization, explicitly, integrates human values(the heat energy) into all processes and products.

2) Most of company business (solar energy) reaching company turns into extraordinary compensation for the top, and unequal regard to the rest of the organization.

3) The over cost-cutting and focus on rear-view mirror items, such as process automation, continuous improvement, etc., has created workforces without a clear alignment to the purpose, vision, values, and the brand of the company (the warmed surface).

4) This warm surface, creates unwritten rules and misunderstanding with unplanned constant change initiatives in the climate. This climate emits infrared radiation(unclear, unwritten communication) back up into the atmosphere(culture) and heats up the environment, causing stress, anxiety, and lack of accountability.

5) Like a spiral downwards, atmospheric 'black' cloud of negativity in the air, reradiates and begins to impact your top talent back into other parts of the organization.

6) Human activity in the workplace, in form of pride, jealously, attachment to personal gains, lust, anger, and selfish acts has increased the 'black' house gas in the atmosphere and thus the amount of innovation and creativity is reduced. In consequence, organizational temperatures have risen.

Are you feeling the heat? You may not be. But just like Global Warming, its real and its there in your company.

What is your plan to keep your Organizational Carbon(negative culture) in check?