What is Commodity Island and why should I be concerned about it?
Executives are concerned that their product and services offerings are being commoditized. For every move they make, competitors are responding quickly and at a seemingly lower cost basis. They are stuck on Commodity Island.
Often, the organizational focus has shifted to a ‘win at all cost’ mentality with very complex pricing models. Everyone is doing the same, and now everyone look and feels the same to the customer.
Some organizations miss their window to "Jump the S-Curve": leaders must disrupt the current business for new growth, before draining the life out of the existing business. Otherwise they will be stranded on Commodity Island.
Innovating your way off Commodity Island requires visionary leadership, organizational culture change, and effective employee engagement. Read about our Innovation Execution Methodology and chart your path to new business growth.