So you think you need a new marketing strategy? Or do you want to make sure your current marketing strategy is solid.
Review and answer the following killer questions to help you develop maximum clarity quickly.
1. Is there a written strategic plan and/or marketing plan with measurable goals? If not, what is the goal of a new
marketing strategy? To achieve what?
2. What is driving the new “go to market strategy” and what are the expectations from the corporate view?

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