Innovation arises from taking a fresh, new way of looking at something. Our perception and impact are directly proportional to our ability to cognize ‘new stuff’.

Cognitive Thinking involves altering the way individuals interpret information they take in, to better comprehend it. If we can get inside the heads of most powerful cognitive thinkers of our time and discover what they are exploring, it is possible that our current orthodoxies can be overturned, our mental boxes can be toppled, our reality walls can be brought down, and maybe our work can be re-visualized... and just maybe, our companies can find disruptive innovations.

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