IBM 2010 CEO Study

IBM 2010 CEO Study Cites Creativity As Most Important Leadership Skill

This study is the fourth edition of our biennial Global CEO Study series, led by the IBM Institute for Business Value and IBM Strategy & Change. To better understand the challenges and goals of today’s CEOs, we met face-to-face with the largest-known sample of these senior executives. Between September 2009 and January 2010, we interviewed 1,541 CEOs, general managers and senior public sector leaders who represent different sizes of organizations in 60 countries and 33 industries.

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