Innovation Executive Summary

Innovation Executive Summary

Creating a roadmap for sustainable value creation requires an organization to truly master all aspects of innovation. Organizations looking for a competitive edge frequently focus on product innovation. However, most have little sustainable competitive advantage. Many new products never generate a profit, and those that do are often quickly copied by the competition, negating any long-term advantage. The result often involves a significant investment in product development, without a commensurate return on investment.

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