What is Reverse Innovation?

Reverse Innovation is the strategy of innovating in emerging (or developing) markets and then distributing/marketing these innovations in developed markets. Many companies are developing products in emerging countries like China and India and then distributing them globally.

Please fill out the form and download this FREE article.

For downloading additional documents please visit our resources download page.

To get e-newsletter from The DeSai Group, please provide your email and other information.