The Innovation Funnel enables ideas to be evaluated for viability through a process of filters, gates and rules. At each stage in the ideation process, ideas either pass through the filters and gates, or they fail to meet the criteria to advance. Ideas may become archived (e.g., if it is not justified at the time) or may continue to pass through to additional stages.
The key objective is to generate a large number of ideas relevant to the current business situation to enable new growth. At The DeSai Group, we help expand the inbound idea flow into the funnel (in alignment with your long-term business strategy). In addition, we identify innovation blind spots and constraints through our Innovation Execution Methodology.
Our Strategy-Driven Innovation framework defines 3 planning perspectives (including cost containment of the current business, incremental growth with adjacent customers, and new market expansion). The Framework also identifies 10 categories in which to innovate (which spann strategy, process, offerings, and delivery). The combined result is 30 dimensions that can yield ideas for your innovation funnel.
Harvesting the best of those ideas is the Innovation Management Process magic, where we define the right stage gate criteria to advance qualified ideas and resist investment in less valuable ideas.
To learn more about how we can collaborate to build or optimize your own innovation management process and innovation funnel (using our proprietary tools), fill out the form below, email us at firstname.lastname@example.org or call us on 860-233-0011 to set up an exploratory meeting.
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