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Innovation Tatva(Truth) #2: Put a ceiling on time.

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  By setting time limits, things get done. Time is one of five most critical resource. Protect it with passion - no matter the size of the challenge.

Put a large clock in every meeting room and make it your team's best friend for every meeting. Some of our client's estimate that they spend almost 75% of their time in meetings - and half of them are unproductive and not needed.

In our work, we have found innovators who love to experiment all day, just for the sake of learning and broadening their insights. This is a critical activity, but when compounded with other innovators who also love to learn, the team may collect lots of insights and new knowledge, but no results.

Make sure all innovation is tied to strategic results - hard or soft. Hard being financials such as revenue, profit, EBITDA, etc. Soft goals can be customer satisfaction, knowledge of new technology, lessons learned from a pilot project, market variables that worked or did not work, etc.

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