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Five Power Skills For Discovering Radical Ideas

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On October 22, 2013 Professor Vijay Govindarajan and I co-authored a blog about Discovering Radical Ideas for the Harvard Business Review Blog.

In the article, we outlined a five-step process to create a consistent flow of "big" ideas to transform your business for the challenges it will face in the coming years. Here is the beginning of it:

Innovation starts with new and novel ideas. Over the last 20 years, we have worked with many world-class brands to help find their next "big thing." During the initial phases of our work together, it becomes obvious that they have plenty of good ideas. Finding ideas is never the problem - initially. The challenge is finding radical ideas consistently year after year.

When we surveyed over 300 global executives between 2008 and 2009, one of the primary concerns they expressed was their inability to compete long term without a solid innovation engine that can grow their top line. In order to do this, your company needs a process to source radical ideas that can catapult your business to new heights, open up new markets, or bring in completely unfamiliar profit streams.

Read the entire article at Harvard Business Review >>

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Building a Culture and Climate of Innovation - You Can Do It

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Building a Culture and Climate of Innovation - You Can Do It

Read part two of Jatin Desai's interview with the Propelling Marketing Ideas blog. He focuses on Culture and Climate of Innovation. He answers the following questions

  1. How can a company build culture of innovation? (in other words, how can they foster innovation?)
  2. What does a company need to do to build strong leaders for innovation?
  3. How does a company teach innovation and coach others?
  4. How does a firm promote and build innovation teams, especially across silos?
  5. How do you make innovation a daily habit for everyone at all levels in a company?


Read the interview here.

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