Yes, You Can Build Your Own Innovation Engine 

Jatin Desai was interviewed for the Propelling Marketing Ideas blog about different aspects of Innovation. He answers these questions.

1. What is innovation?

2. Can innovation be measured? If so, how?

3. Besides product innovation, where else can a company innovate?

4. How does a company link innovation to their current business strategy?

5. How can a company innovate together with their customers?

Click here to read the interview.

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